The value of the check-in

24 Jun

Location-based social networks like Foursquare and Gowalla are big news these days.   They are enabling any businesses with a physical location to not only communicate with customers online, but also increase foot-traffic by getting them in the door.

Despite the fantastic growth of Foursquare in recent months from users, businesses are slow to adopt use of the platform.  Truth be told, this is still emerging technology and marketing strategists haven’t entirely figured out how to best incorporate the social game into a bigger brand strategy.   By enabling users to interact relative to location and time, geosocial networking is encourages exploration of local sights and sounds and is enabling face-to-face communication in localized social networks.

Perhaps even more significant is how the lo-social network is promoting community events and disseminating information nearly instantaneously.  Sharing is caring and a valuable metric in evaluating the effectiveness of social media; user-generated content in the form of reviews, check-ins, photos and tips vis-a-vis the collection of mayorships, badges and pins is building buzz and generating interest about local venues and places “about town’.

After all, isn’t this what it’s all about?


Chris Brogan: 50 Power Twitter Tips

22 Jun

I’m a big fan of Chris Brogan – it’s hard not to be.  He’s established himself as an expert in using social media and web technologies to build digital relationships for businesses, organizations and individuals.   Social networks are designed to enable conversation, to facilitate dialogue, to cultivate relationships.   Be mindful of intent and let your personality show- even when using Twitter to promote business interests.  Consider your output and make those 140 characters count.

(video courtesy of Paul Durban)

A Social Media Perspective

21 Jun

The idea for Social Siren has been kicking around in this head of mine for weeks, but I’ve been far too busy with Fine Living Lancaster writing and business development projects to actually launch this new endeavor.

Before I go too much further, I have a confession to make:  I’ve had a series of false starts over the years with blogs; after an initial flurry of posts, personal and professional responsibilities overtake those efforts and my thoughts are left to languish and wither in cyberspace.   Despite the fact that this latest blog faces some long odds, I’ll give it another honest attempt in hopes that my professional background in marketing and community building will translate into valuable analysis of how social media is transforming the way that we think about relationship and community development.